This happens when not enough time and thought goes into fully understanding and articulating your brand. For you as an entrepreneur, your brand is “you” and at the core of this “you” are your core values.
When your branding process fails to include what makes “you” uniquely “you” – particularly expressing and living your core values -- you get a “No-Brand Brand”, a brand that is mushy at best, detrimental to your business’ survival at worst. It’s a poison.
If a “No-Brand Brand” is a poison, a values-driven brand is the antidote. By beginning your branding process with extracting your personal core values, you’re giving your brand a healthy start, one that will result in a brand that will help you outperform and outlast the competition.
Want to learn more about values-driven branding? Then download your free tip sheet, 7 Tips for a Values-driven Brand by going here.