Hi, I'm Sandie.

Welcome! I'm glad you're here.

As founder of the content company Strategically Creative, I invite you to take a look around, check out my work, and download my resume.

Then, let's talk.

UX & MARKETING CONTENT (Legal & Financial Services)

LinkedIn post (Repurposed as a video)

Originally a LinkedIn post , it received many good reactions across the UX organization at Thomson Reuters. (I then repurposed this post as a narrated video.)

UX Writing

Below as video slideshow (no audio), are samples of my UX writing as a part of the Daily UX Challenge as well as a description of the work I did as a UX Content Designer for Thomson Reuters.

"You Move Mountains"

In this TOF video, the daily challenges of a general counsel for a small business are symbolized by shots of solo mountain climbers interspersed with images using the same actors in a business setting. (Production work done by 52Watt)

WATCH THE VIDEO

Web page: Content Hub

I created this Content Hub with the Customer Journey of our Small/Medium Business (SMB) attorneys in mind. The year this hub was launched, SMB was a new market segment for Thomson Reuters.

SEE THE HUB

Web page: Interactive

(Dyson Award Winner)

In an effort to push the envelope creatively, with the intent of improving engagement, I worked with my in-house Digital Studio partners to create interactive content. This is the result. (Thanks are also due to 52Watt for the visual design.)

SEE THE CONTENT

MARKETING CONTENT (Faith-based)

Appeal Letter w/BRC

This is an example of a typical quarterly appeal letter written for Lutheran Special Education Ministries. Beginning with a true story of one of the students this organization helped, the letter was created to inform, inspire, and encourage the donors.

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Direct Mail: OSE

This shows one of the many teasers I wrote during my tenure as communications director of Lutheran Special Education Ministries. (The stationery and related logo are an older, earlier version.)

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Magazine Article: "Walking on Water for the Unemployed"

This article is a true account of my own job search and the realization that God had other plans. It appeared in The LWML Quarterly, a national publication of the Lutheran Women's Missionary League.

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TESTIMONIALS

WHAT OTHERS ARE SAYING . . .

VARIOUS CONTENT FORMATS

Content Formats Slideshow

Formats are, in order: WEBSITE: JenkinsPetersen; SOCIAL MEDIA: Facebook ad; RADIO: "A-WEE-uns"; DIRECT MAIL: InstyPrints; COLLATERAL: CNA Life; MAGAZINE COVER STORY: Waterloo/Cedar Falls; BLOGPOST: "What a bridge taught me about life & living" [click on photo to be taken to blogpost]; CORPORATE REPORT: Plastipak