Your Life: Abundant

Welcome to FRIDAY FUN! In the U.S., today, February 17 is "Random Acts of Kindness Day", a day to spread kindness "just because." 

This could be anything from opening the door for a stranger, to paying for his or her meal at the drive-through, to giving a larger than usual tip at a restaurant.

So what "random act of kindness" will you be doing today? Please go to our Facebook page Your Life: Abundant and comment. 

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 “Life is not a game of Solitaire; people depend on one another. When one does well, others are lifted. When one stumbles, others also are impacted. There are no one-man teams—either by definition or natural law. Success is a cooperative effort; it’s dependent upon those who stand beside you.”
― Jon M. Huntsman Sr., Essential Lessons on Leadership

Now, when it comes to values, we are each unique in what values we possess and how we present them to the world.

However, there are two values essential to all entrepreneurs who strive to create a values-driven brand. 

They are servant leadership and integrity.

Servant leadership

Servant leadership is essential primarily because the focus is on others, not on you. And, as entrepreneurs, we understand that the supreme “other human” focus is the customer or client. Without the customer or client there would be no business to run, leaving those potential customers/clients a little worse off for...

You do if you are afraid of being tickled by feathers.  

For other fun facts, check out The Fact Site. 

By Sandie Eggers

Valentine's Day is a perfect day to show your brand some love. Here are 3 ways you can do just that: 

 #1.  Total Makeover

Has your brand gone stale? Has your target market changed? Did you change your products or services? If you answered "YES" to any one of these questions, consider giving your brand a Total Makeover.

#2.  Spa Day

Not as drastic as a Total Makeover; just a little refresher. A Spa Day for your brand is needed when your logo needs a little update, your brand statement could be written more clearly or your brand persona is not quite in alignment across the board.

#3.  Share the Love

In keeping with your values-driven brand--and Valentine's Day--why not share the love with your clients or customers? This could be a special Valentine's day offer, discount, small gift or valuable content. Any way that makes sense for your brand to tell your customers:  "I love you." 

 If you liked what you read and want to learn...

Great advice about predicting the future. 

An original creation, an animation full of whimsy, delight, and inspiration. Enjoy! Happy Saturday Whimsy!

Ok, I want to know what you like the best:  white, milk or dark chocolate? Go here to the YLA Facebook page and comment below the post. Enjoy!  

Political Values Branding vs. Values-driven Branding

by Sandie Eggers

Within the past six or more months, companies have taken positions on current issues.

Target defends transgender rights by de-linking sex from bathrooms and changing rooms. In the last few weeks, Nordstrom supports the side that lost the election by pulling Ivanka Trump’s clothing and accessories lines from their inventory. Budweiser entered the immigration conversation by creating a Super Bowl ad featuring its founder’s immigrant heritage.

Now, I’m not about to use this article to take my own stance on any current issue, as it would undoubtedly divide my readers, serving no purpose except for a chance to set-up my soapbox.

Wait. Did you just read what I wrote above? That sentence makes my point. I’ll explain.

Political positions are values, but . . .

There is nothing inherently wrong about a company taking a stance on a current issue. After all, companies have a responsibility to be...

Enjoy this brief animation.