by Sandie Eggers
In this article, you will learn:
Let’s be honest.
It’s one thing to encourage you to not let anything stand in the way of fulfilling your dream, but the reality is, things do stand in your way, with many of them coming from inside us, whether they come from the circumstances of our childhood, from what influential others (like parents) have said about us or by what we learned about ourselves as adults.
I call them “Dream Blockers” and they are often built upon fear. These Dream Blockers stand in the way of our living the lives we were created to live, lives that can bring us the deepest...
In last week's TUESDAY TIDBITS, I briefly talked about updating the visual elements of your brand, such as logo, website, and so on.
It got me to thinking: If you're going to evaluate your graphics, what does "up-to-date" look like? Well, Venngage, the go-to place on the web for info graphics, has created an info graphic showcasing 8 trends for 2017.
A WORD OF CAUTION: When it comes to your brand, I am not recommending you go willy-nilly, embracing all of these trends without regard to what your brand stands for.
For example, if one of your brand attributes is "traditional", embracing all of these modern trends would fly in the face of who you are, who you say you are, and who your customers/clients know you as.
At the same time, a "traditional" brand should not mean "outdated company." There is a way to update even a traditional brand without its losing its traditionalism. To do so requires the skills of a graphic artist who also...
AP Photo/Geert Vanden Wijngaert
Courtesy of: The Fact Site
To conduct a thorough brand review requires much more than addressing the 3 problem areas I'm sharing now. However, as you begin thinking about these problems and their solution, you'll have a better understanding of the key elements of your brand, any problems with your brand, and solutions to those problem.
PROBLEM #1: Do your customers/clients share the same brand image as you?
Some of the tell tale signs that they do not are customer/client comments like:
SOLUTION; Develop a customer questionnaire to probe deeper and ask a few of your ideal customers to respond. You may want to give them a little incentive to do so, like a discount on their next purchase, a free...
Until you've received your free guide: "10 Ideas to Find Gold in Midlife Muck". Fill out the form below:
My team and I are honored to pray for you.