TUESDAY TIDBITS: The Danger of a "No-brand Brand"

Uncategorized Feb 21, 2017

By Sandie Eggers

1-minute read

POINT #1: Having a “No-Brand Brand”

This happens when not enough time and thought goes into fully understanding and articulating your brand. For you as an entrepreneur, your brand is “you” and at the core of this “you” are your core values.

POINT #2: Why Having a “No-Brand Brand” is Deadly

When your branding process fails to include what makes “you” uniquely “you” – particularly expressing and living your core values -- you get a “No-Brand Brand”, a brand that is mushy at best, detrimental to your business’ survival at worst. It’s a poison.

POINT #3: The Antidote is a Values-driven Brand

If a “No-Brand Brand” is a poison, a values-driven brand is the antidote. By beginning your branding process with extracting your personal core values, you’re giving your brand a healthy start, one that will result in a brand that will help you...

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MONDAY MOTIVATIONS: Life and courage

Uncategorized Feb 20, 2017

Some wise words from French writer Anais Nin about the relationship between life and courage: 

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SATURDAY WHIMSY: Add some whimsy to your weekend

Uncategorized Feb 18, 2017

Happy SATURDAY WHIMSY!  Add some whimsy to your weekend by doing one or all of the following: 


Gaze at the clouds and enjoy the shapes of objects, animals, people.  


Eat a breakfast food for supper  . . . .

or a supper food for breakfast.


Stop on a busy sidewalk and gaze at the sky. See how long it takes before other people are joining you in gazing, too. 


See how many pennies you can find on the ground. 

Do you have another way to add whimsy to your weekend? Then do it! And comment on the Your Life Abundant: Facebook page


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FRIDAY FUN: Random Acts of Kindness Day

Uncategorized Feb 17, 2017

Welcome to FRIDAY FUN! In the U.S., today, February 17 is "Random Acts of Kindness Day", a day to spread kindness "just because." 

This could be anything from opening the door for a stranger, to paying for his or her meal at the drive-through, to giving a larger than usual tip at a restaurant.

So what "random act of kindness" will you be doing today? Please go to our Facebook page Your Life: Abundant and comment. 

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THURSDAY THOUGHTS: Two Must-have Values for All Values-driven Branding

Uncategorized Feb 16, 2017

 “Life is not a game of Solitaire; people depend on one another. When one does well, others are lifted. When one stumbles, others also are impacted. There are no one-man teams—either by definition or natural law. Success is a cooperative effort; it’s dependent upon those who stand beside you.”
― Jon M. Huntsman Sr., Essential Lessons on Leadership

Now, when it comes to values, we are each unique in what values we possess and how we present them to the world.

However, there are two values essential to all entrepreneurs who strive to create a values-driven brand. 

They are servant leadership and integrity.

Servant leadership

Servant leadership is essential primarily because the focus is on others, not on you. And, as entrepreneurs, we understand that the supreme “other human” focus is the customer or client. Without the customer or client there would be no business to run, leaving those potential customers/clients a little worse off for...

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WEDNESDAY WOW: Do you suffer from "Pteronophobia"?

Uncategorized Feb 15, 2017

You do if you are afraid of being tickled by feathers.  

For other fun facts, check out The Fact Site





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Uncategorized Feb 14, 2017

By Sandie Eggers

Valentine's Day is a perfect day to show your brand some love. Here are 3 ways you can do just that: 

 #1.  Total Makeover

Has your brand gone stale? Has your target market changed? Did you change your products or services? If you answered "YES" to any one of these questions, consider giving your brand a Total Makeover.

#2.  Spa Day

Not as drastic as a Total Makeover; just a little refresher. A Spa Day for your brand is needed when your logo needs a little update, your brand statement could be written more clearly or your brand persona is not quite in alignment across the board.

#3.  Share the Love

In keeping with your values-driven brand--and Valentine's Day--why not share the love with your clients or customers? This could be a special Valentine's day offer, discount, small gift or valuable content. Any way that makes sense for your brand to tell your customers:  "I love you." 

 If you liked what you read and want to learn...

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MONDAY MOTIVATION: Predicting the future

Uncategorized Feb 13, 2017

Great advice about predicting the future. 

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SATURDAY WHIMSY: A whimsical animation for you.

Uncategorized Feb 11, 2017

An original creation, an animation full of whimsy, delight, and inspiration. Enjoy! Happy Saturday Whimsy!

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FRIDAY FUN: Which is best? White, milk, or dark chocolate?

Uncategorized Feb 10, 2017

Ok, I want to know what you like the best:  white, milk or dark chocolate? Go here to the YLA Facebook page and comment below the post. Enjoy!  

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