This happens when not enough time and thought goes into fully understanding and articulating your brand. For you as an entrepreneur, your brand is “you” and at the core of this “you” are your core values.
When your branding process fails to include what makes “you” uniquely “you” – particularly expressing and living your core values -- you get a “No-Brand Brand”, a brand that is mushy at best, detrimental to your business’ survival at worst. It’s a poison.
If a “No-Brand Brand” is a poison, a values-driven brand is the antidote. By beginning your branding process with extracting your personal core values, you’re giving your brand a healthy start, one that will result in a brand that will help you...
Do you have another way to add whimsy to your weekend? Then do it! And comment on the Your Life Abundant: Facebook page.
Welcome to FRIDAY FUN! In the U.S., today, February 17 is "Random Acts of Kindness Day", a day to spread kindness "just because."
This could be anything from opening the door for a stranger, to paying for his or her meal at the drive-through, to giving a larger than usual tip at a restaurant.
So what "random act of kindness" will you be doing today? Please go to our Facebook page Your Life: Abundant and comment.
“Life is not a game of Solitaire; people depend on one another. When one does well, others are lifted. When one stumbles, others also are impacted. There are no one-man teams—either by definition or natural law. Success is a cooperative effort; it’s dependent upon those who stand beside you.”
― Jon M. Huntsman Sr., Essential Lessons on Leadership
Now, when it comes to values, we are each unique in what values we possess and how we present them to the world.
However, there are two values essential to all entrepreneurs who strive to create a values-driven brand.
They are servant leadership and integrity.
Servant leadership is essential primarily because the focus is on others, not on you. And, as entrepreneurs, we understand that the supreme “other human” focus is the customer or client. Without the customer or client there would be no business to run, leaving those potential customers/clients a little worse off for...
For other fun facts, check out The Fact Site.
Valentine's Day is a perfect day to show your brand some love. Here are 3 ways you can do just that:
Has your brand gone stale? Has your target market changed? Did you change your products or services? If you answered "YES" to any one of these questions, consider giving your brand a Total Makeover.
Not as drastic as a Total Makeover; just a little refresher. A Spa Day for your brand is needed when your logo needs a little update, your brand statement could be written more clearly or your brand persona is not quite in alignment across the board.
In keeping with your values-driven brand--and Valentine's Day--why not share the love with your clients or customers? This could be a special Valentine's day offer, discount, small gift or valuable content. Any way that makes sense for your brand to tell your customers: "I love you."
If you liked what you read and want to learn...
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